Tuesday, July 12, 2005

Themis Online Magazine

"The Themis Group is best known for their MMORPG marketing and community management on titles like Anarchy Online, Jumpgate, The Saga of Ryzom and the now defunct Wish. Today they announced a new venture, the Escapist Magazine. An online magazine that deals with gaming culture." - MMORPG.com

I've always kinda pondered the Themis group. On the surface its seems they run CS for basically defunct games, which ight explain why J. Mulligan hit us up when she was there looking for clients (though the PC biz term is probably something else).

I never did quite grok the out of house CS scenario though I am a huge fan of her work and book. I got the chance to meet her at E3 one year when I was deep into AO or someother project she was working on.

So JM props aside, wtf does an online magazine have to do with an outfit that runs CS for some games and why is it not a webpage? I get dailies from a lot of people and I don't think any of them ever claim to be a freaking magazine! I like my magazines of the paper kind for easy library browsing.

Luckily they have not only a free subscription link which I certainly plan on clicking in the next few weeks but they've got an ATOM feed. WHEW! For a second I was afraid I wouldn't be able to navigate the magazine in a standard ole web fashioned way. Damn sure glad they didn't add another blog to my daily reading list.

(BTW the article Culture Wargames by Gillen is a good read once you get past the suck layout that must be the reason its called a magazine...)

MMORPG.COM - Your Headquarters for Massive Multiplayer Online Role-Playing Games!

2 Comments:

bloo said...

The Themis Group did a lot of stuff before it got into the 3rd Party CS stuff. One big thing was real market research. You could order their reports (for several hundred dollars a pop) - although Greg Costikyan (who used to be with them - and is friggin' smart - read his stuff!) would sometimes release outdated ones into the wild for free (I know I've showed that stack o'paper in the past).

Then they got into the Customer/Community Support/Building consultant biz. Eventually, that became actually doing the CS as a 3rd Party outsoruce.

So calling them just a CS company is seeing only the tail of the beast, which recently polymorphed into a four-headed hydra.

All AIUI (As I Understand It)

Also, the Themis guys at the last Austin Game Conference were the ones in expensive suits that didn't say much but were always near some of the big players.

12:29 PM  
Anonymous said...

By the way, Jessica Mulligan hasn't been associated with Themis Group for at least two years. Just thought you should know.

11:43 AM  

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